Online Pharmacy: By Medicine Delivery App You Can Increase Pharmacy Sales

Mar 23, 2022

The growth of the Internet and smartphone users have prompted many traditional businesses to integrate technology into their business operations, which enables them to serve customers efficiently and optimize their supply chain and other business tasks. During the past few years, India has seen tremendous growth in regular smartphone users and the number of online users. These two factors have contributed to the rise of eCommerce platforms developments and the internet being an accepted way of purchasing products.

Purchasing medicines and medical equipment are no exceptions to this. Owing to the various patient safety risks associated with going out to purchase the medicines, the particular segment of online medicines has seen a surge in its user base and therefore online medicine delivery is becoming a new norm.

Marketing research firm techARC reported that as of December 2019, India had more than 500 million smartphone users. This was a 15 percent increase from 2018. It also reported that "1 in every 3 smartphone users shops online in India."

The India Cellular & Electronics Association (ICEA) projects the total smartphone users in India to reach 83 crores by 2022.

This is such a big market and also one that is growing. So it has good potential to serve customers. Indian companies have a lot to gain by switching to online. One article in McKinsey urged the Indian companies to adopt the wave of digital adoption, saying “Indian consumers have strongly embraced digital technologies. Now India’s companies must follow suit.”

During this COVID-19 related lockdown, demand for e-pharmacies has skyrocketed. As one article in Financial Express put it, “Households ordering medicines from e-pharmacy startups grew 2.5x amid lockdown; to grow 8x in 4 years.”

It further stated that “During the lockdown period, e-pharmacies regularly served approximately 88 lakh households in India, growing from an earlier figure of 35 lakh households.”

So, when it comes to e-pharmacies there is no demand issue. Demand is at an all-time high, but whether the pharmacy shop owners rise to the occasion and provide online medicine delivery remains to be seen.

Why Online Pharma Applications are on the rise?

Increased convenience: Online pharmacy applications enable customers to order medicines through their smartphones. Customers nowadays prefer to buy medicines without going outside, this is facilitated by online pharma applications.
Cost-effectiveness: Online pharmacies are offering huge discounts on the purchase of medicines. And some pharmacies also offer a ‘refer & earn’ program, wherein customers get an additional discount if their referrals are successful.

How Online Pharmacy Solutions increase your sales?

By adopting an online pharmacy solution, the pharmacy shop owner gets dual benefits. The existing sales of their pharmacies will increase.

An online pharmacy will enable them to start online medicine delivery and serve a broader customer base.

To start an online pharmacy, you need to understand relevant rules and regulations and follow these steps.

1. Understand the laws governing online pharmacies

All these complexities have compelled different countries to set up different rules and regulations.

2. Secure your brand name and the domain name

To start selling online, one needs to have a website, or an app, or both.

You can purchase .com, .in, or any other domain that best suits your needs. You need to purchase an App Store and a Google Play Store account also.

3. Finalise the structure of your business and get relevant licences

To start an online pharmacy, it is required to have a registered drug specialist. In India, if you have a physical pharmacy store, chances are you are a registered drug specialist. In case you are not, you can get yourself registered for the same.

4. Select the right platform

Look at the platform which satisfies all your needs and provides all the necessary features.

5. Build a strong supply chain

It is essential to have genuine products available all the time to establish customer trust. To facilitate this, it is cardinal to build a strong supply chain and have authentic items in your stock.

For that, you will need to contact an online pharmacy app development company to fulfil your requirements.

We have the unique experience of working in the pharma IT domain. We believe in giving value to the customers. So, we not only help our clients with online pharmacy mobile app development and online pharmacy website development but also equip them with sound marketing tips.

Want to see why our clients across the globe rely on our services for their online pharmacy needs? Get your free demo here.

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